There is an Only One Company in the world which does what it does at its best. If the name of the game is Dropping the Legacy.
Welcome to Apple Incorporated.
Make no mistake. This may look like moving too fast too soon. Sometimes just look plain pastel crayon color child’s play in iOS 7 release. Give it a year or two. Boom! You will all grow upon with it. Give it a decade you will know no better world esisted before.
Years passed since the original iMac, iPod, iTunes, Music Store, iPhone, App Store, Macbook Air and iPad. Many nay sayers started questioning the Apple’s ability to further innovate any of the intended market, let it be the Personal Computer Industry, then the Music Industry or later the Mobile Industry. So for a week or so there are ney sayers and famous Apple doom stories hush… hush.. for a moment.
Then the whole industry knows better than who invented the wheel.
There’s no question that the original iPhone upside down or down up and iOS with multi-touch together make for the best mobile phone ever made.
The can of offhand, dismissive spec bias criticism from the Android fan base that Apple never innovates should be silenced, canned, at least for awhile, given that Apple now sells the only dual-tone LED flash; the only 64-bit mobile CPU; the only 64-bit capable mobile OS; the fastest touch-screen performance phones by far; (we iPhonions all knew this all along) the only wide-scale deployment of Multipath TCP; and the only useful, usable and widely used fingerprint scanner ever placed on any consumer electronic device.
Yes, there’s plenty of petty grousing. And who knows what competitors will ship tomorrow? But as of today, rest assured it’s clear that Apple rules the high tech market and again sets the way forward for rest of the industry.
When BlackBerry OS 10 launched earlier this year, it made iOS the oldest of the modern major mobile operating systems. Web OS, Android, Windows Phone all launched after Steve Jobs unveiled the original iPhone in 2007. (Some well after.) iOS, which had started the smartphone revolution, was facing a world where it was no longer revolutionary, and it was unclear what, if anything, Apple would or even could do about it. After all, it’s difficult if not impossible to change course when hundreds of millions of customers are being dragged behind them. We saw this very well with 2 decades of Windows withheld the tech world from innovation altogether (think of IE browser stagnant until Firefox liberated it)
And Apple as usual is pushing everyone to ditch the legacy just in six years as it ignited the App ecosystem, where as Microsoft took nearly 2 decades and still somewhat carry the DOS legacy.
So this is what Apple does. They ditch floppies. They ditch PowerPC chips. They ditch Intel, they re-write the Mac OS X, then port it for the Intel, make it the first 64 bit OS years before others even think of it, make it mobile ready, port it to ARM. They reshuffle their executive teams, shake up the very people who got them to where they were, and they radically change course months into their product cycle. In short, instead of dragging legacy, they get out and push the future forward.
Is there any other company which does it and excel at it? When Palm dis it, they went bankrupt. When Compaq, Dell do it they loose their market. When Microsoft does it they loose their core business model altogether, when Nokia does it they sell their headquarters. Apple do it and build 5 billion spaceship to prove it to the world. In the later days no one noticed, now everyone nags about it.
It’s messy. And iOS 7 is still messy around the edges. I’ve been using it since June, through all the betas, being in software I know its scary and messy. But it’s also damn good. very bold. Excellent even. It’s computationally expensive in a way that will be non-trivial for the competition to match, especially when paired with the equally forward-thinking new Apple A7 and Apple M7 chipsets in the iPhone 5s. That’s good for us, because when competition is hardest, the results are the best. Still Apple pushes it forward keeping others on the nerve.
After the iPhone in 2007 and Web OS in 2009, and then Windows Metro, I wondered often what would be the next. iOS 7 with it’s crayon pastel colors and 1500 new APIs for the developer magic. This is it.
This is the one aspect where Apple might take it.
And most importantly, it’s just the beginning.